BJP lost because of its divisive policies

The primary appeal of BJP for its base in the heartland used to be the sense of pride and dignity the party instilled in its cadre which shone a bright light of optimism on the electorate. This is how despite a massive and sustained barrage of propaganda by a powerful lobby of media, klepto-socialists, feudal lords, closet religious fundamentalists, international forces and anti-nationals - the party rose to power and was able to sustain the momentum.

Among other things, BJP's vision offered a truly egalitarian and classless society in contradistinction with the caste/ethnic/economic strife ridden view offered by the detractors. 

Take for instance a few facts about the caste. The historic account of the Indic people suffers from discontinuities. These have been filled in by people of dubious intellect and questionable intent. Now these fabricated ideas are used to divide people, socialism makes these divisions persist.

A lot of people in India reject these artificial divisions. They do not want to live as a statistic on the NSSO reports, constantly viewed upon condescendingly by the battery of propagandists appointed by the fascists. This battery of paid mercenaries is collectively known as the "intellectuals".

Thus BJP's ascendancy was rooted in something much more fundamental. It is but natural that the intellectuals could see it only in the same superficial terms they used to interpret the complex and sophisticated history of the Indic people. For instance the constant obsession with BJP's symbolism while completely ignoring the vulgar and crude displays by the leaders of their favorite party. It is but natural that their myopic lenses would offer a distorted image of the party in the same manner as it offered a grotesque representation of the ancient civilization of the Indic people.

Unfortunately, political expediency and the greed of certain elements within the BJP took away the best thing the party had to offer for the masses. 

By the time the recent general elections rolled in, the party was already a veteran traveller of the tried and tested path to Delhi - it was making the same caste based maneuvers other parties do. It had mollycoddled Jats, it made similar mistakes with Gujjars. It was talking to caste based parties.

Thus by trying to expand its electoral prospects by abandoning the very same principles that made it appealing in the first place, BJP lost the elections.